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Creating email campaigns that engage

You have an email list. Maybe it’s fresh or maybe it’s something you’ve had for awhile. You’ve been sending campaigns and newsletters (there is a difference – see this blog post for what it is), but it seems like people just aren’t responding…

What do you do?

Let’s dive into how to create email campaigns that engage your audience – with some real world email campaign samples.

First off – Email Campaign Subject line

Like any other piece of content, your headline is what will draw (or repel) people from you.

You want to drive curiosity while also telling them what to expect

Sound confusing? No worries, I GOT you.

Here are some real world email samples that I found demonstrated this really well.

WeAreNoCode – That’s a really compelling subject line. I know what I’m getting, but I’m curious as to the HOW.

Neil Patel – This one has a strong emotional driver. None of us want to be wrong. I know he’s going to tell me which social network I should be using, and now I’m curious which one I’m using is wrong.

Pro Tip: Don’t neglect your preview text! The subject line with preview text is a 1 – 2 punch to bring people in.

Next – The Actual Email Campaign Body / Layout

Keep it simple! Don’t confuse your people

Here’s what I mean… I have seen some email campaigns where it is OVERWHELMING the amount of information that is packed in them. It’s like walking into a store and there are displays and sales signs everywhere.

You don’t know where to look.

We are not going to be that person.

You don’t want to confuse your people? Keep it to one piece of information per campaign.

Let’s go back to my previous examples. Below I’ve provided just how simple their approach really is…

Single piece of information. Single call-to-action.###

Let’s break down the copy a little further…

In the No Code example, they’re starting with a known pain point. Something everyone struggles with.

In Neil Patel’s email, he’s starting with a fact and follows it up with a question.

Create Tension

Both of these examples start with something that creates tension in the audience. Pain and questions both need resolution.

The more tension you’re able to create in your audience – or that already exists and you just recognize it – the better you’re going to hook your audience into reading it for an answer.

And here’s the fun part… You don’t answer it in the email! You tell them to get the resolution in your call-to-action (CTA). What you share in the email is all that’s going to be covered in your CTA and why it’s important that they should take action now.


Want me to do this for you?

My average increase in engagement rates over a 60 day period look like 13%, using strategies like segmentation and personalization.

Book your free consult now if you’d like me to do this for you.

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