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The WORST way to do SEO

Everyone knows (or maybe you don’t) that when you’re making a website that you also need to include SEO – Search Engine Optimization.

And there’s a million and 1 guides out there to help you. (I’ve linked my favorite SEO players at the end of this post). But you know what I haven’t seen???

How NOT to do SEO

Which is just as important. Meaning – If you avoid these, you’ll at least have decent SEO. If you’re implementing all of these NOT to do’s… Let’s just say, you might need to take a bath because these are DIRTY tactics.

DIRTY TACTIC 1 – KEYWORD STUFFING

I’m sad this is still a thing. You find a decent keyword and then think, I’ll include it EVERYWHERE with or without context.

NO. BAD.

DIRTY TACTIC 2 – SOUNDS LIKE…

When you take someone else’s content or name and change it ever so slightly, WITHOUT changing anything else about the content or information.

It’s plagiarism. McDonalds >> NcDonalds. It’s a common typo that could occur, and if you use it you’ll get all that traffic. DON’T DO THIS. If you want to build your business, provide your own value. Don’t steal someone else’s.

DIRTY TACTIC 3 – BAIT AND SWITCH

When you use keywords because they’re trending, but when people get to your content it’s NOTHING like what you represented.

DIRTY TACTIC 4 – LINK BUYING

When you’re just starting out it may be tempting to buy links. (Getting links to your site is a great way to show you’re relevant.) DON’T DO IT.

Not only will Google penalize you, but I want you to consider this… You are known by the company you keep.

Imagine looks you up and finds your link on a bunch of shady sites… Ewwww.

SEO is about TRUST. So be worthy of it.

Last one…

DIRTY TACTIC 5 – BE A ROBOT

I LOVE ChatGPT same as the next person… As a SPRINGBOARD. It’s not meant to be YOU, or replace your individual voice.

When you’re stuck it can give you direction, but DO NOT just copy and paste. Search Engine’s catch on SO quick (maybe the robots understand each other?), and you do NOT want the consequences.

OKAY. Now. My favorite SEO Resources.

  • Moz.com << So good. A favorite is Whiteboard Fridays.
  • NeilPatel << Also super easy to understand. Great resource.
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