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Marketing for Technology: What makes it different than “regular” marketing

Marketing for Technology is it’s own beast.

What do I mean? I mean, technology is literally it’s own language. HTML, CSS, Javascript are only the beginning. Then you add in the layers of complexity. Did you build a native mobile application in React? Or maybe you used a tool like FlutterFlow. Or did you build a software solution in C++ and are now trying to get it in the hands of big corporations?

You’re probably really good at coding, but does that translate? Are you able to translate what you created into to why the market should care?

What’s included in marketing for technology instead of marketing for a regular business?

Balance. Marketing for technology needs the balance of enough detail that your technology’s features are clearly stated, but in a way that the everyman and upper decision makers can understand.

Meaning, save the really nerdy stuff for the people who would appreciate it.

Marketing for technology also has the unique opportunity to be both a product that brings ease, and one that brings status.

Example: iPhone and the apps. The apps bring ease to everyday, and the iPhone is still considered a status symbol by many.

What will move the needle for your technology business?

In today’s market, the most important factors are your reputation, your reviews, and recognition.

The buying game now is personal and it’s all about trust.

How are you inspiring your buyer’s trust?

One of the main ways we do this is by demonstrating value upfront. Nurturing the relationship. Would you ask someone to marry you on the first date? (Only if it’s gone really well.) Same is true for the buying process.

I’ve been saying this for years…

Your buyer’s process needs to be considered as a whole.

A customers journey is the collection of all the steps you take together. It may start with interacting with a social media post. Then they go to your website. Maybe they download a free resources or check your reviews. Then they leave. This is your first impression.

What kind of impression are you leaving? Are you consistent?

If they come back later, are they going to find even more resources? Do they love interacting with your brand? Are you making it easy for them to trust you?

Be transparent and nurture the relationship and you’ll do just fine.

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